Essentially, people write in to Boyle with questions about things in Asheville that they've always wondered about and he answers them. His column is pretty popular and so he enlisted the help of my class. We get some of the Answer Man questions and we can choose to go out and find who to talk to and answer the questions. If we do a good enough job answering them, we get our answers printed in the Citizen-Times.
Two of my answers were printed in Monday's edition.
Since I'm pretty sure I can't legally copy and paste my snippets, I will include the link to the story (which will be dead in 7 days, I think) and the original, unedited, articles that I sent in from which the printed answers were taken.
http://www.citizen-times.com/apps/pbcs.dll/article?AID=2010303290020
I will include the question asked by the reader and then the article I wrote for my class...
Question:
How much do all those commercials on WLOS cost the Humane Society? Or are they public service announcements? There’s at least one, often more, per newscast.
For WLOS news viewers, the sound of a woman’s soft singing voice and the images of abused cats and dogs are a popular sight and sound over the commercial breaks.
The Humane Society of the United States’ ad is shown sometimes two or three times during a particular newscast on ABC’s affiliate station in Asheville.
This has led some to wonder if these advertisements are considered public service announcements and perhaps aired for free by WLOS or if these ads are paid for by the HSUS, and if so, how much it costs to air them so often.
The answer, according to Courtney Youngblood, the local sales manager at WLOS, is quite simple.
“They are paid advertisements,” she said.
Youngblood wasn’t willing to divulge the cost of those particular ads, or any other commercial advertisements because they’re considered private accounts.
What she would say is that the cost of ads on WLOS depend on a few factors, the biggest of which is the audience size, other than that, commercial advertisements work much like print ads.
“(They work) just like anything else,” she said. “The rates are pretty much (congruous) with the eyeballs. The larger the audience, the larger the rate.”
Jack Connors, general manager at WLOS, concurred with what Youngblood said, but went on to give a little more insight into the process.
“It is almost always a negotiation,” he said. “There is a rate card, but it’s almost always a negotiation depending on how many other people want to be on (during) that particular program.”
Asked to give a basic rate for a given scenario (Wednesday night during the evening news), all Connors would say is that it depends on various factors.
“It varies on what quarter it is, on whether it’s early in the month or late in the month, early in the week or late in the week. It varies just based on demand.”
While it’s hard to get an idea of how much an advertisement spot costs on WLOS, the HSUS did provide some helpful information on how much they spent on advertising.
According to a spokeswoman at the Humane Society of the United States in Washington, D.C., approximately 22 percent of the HSUS expenditures went to marketing and advertising in 2008, the last year for which statistics are available.
With $125 million in expenses, 22 percent is equivalent to $27.5 million and from that number, it’s anyone’s guess as to how much each advertisement costs in each individual market.
Although the HSUS is a nonprofit organization, that doesn’t necessarily mean that their advertisements are considered to be public service announcements, at least not when it comes to WLOS.
“We determine what is public service. It certainly isn’t anything from a business, (it would be like) something for Eblen Charities,” Connors said.
With that cleared up, all that can really be gleaned from this information is that either the HSUS likes to bid a lot of money to run commercial spots in Asheville, an area that is very animal-friendly and thus potentially more financially supportive, or the spots they’re running their ads in haven’t been in high demand on WLOS’s newscasts. It could also be a combination of the two, which might be more likely.
While both ran in Monday's edition, the above answer was from about two weeks ago. This next one I just answered this past Wednesday...
Question:
An article in the Saturday, March 6, 2010 Asheville Citizen-Times stated
that vehicle owners might be asked to chip in $7 to $27 annually to
help offset costs for Asheville Transit system. I recall that back in
the mid 1960s vehicle owners who resided in the city had to buy a city
tag to help pay for buying new buses. They then changed to buying a
city sticker, and eventually they did away with the sticker and just
charged you this "special" tax on your property tax for your vehicle.
As far as I know they are still charging it on our property taxes even
though those buses are now long gone. Now they want MORE??!!! Isn't
that double taxation? Why do only city residents have to pay this tax
when they run the buses out to the far ends of the county?
With tax day around the corner, people are wondering about a new tax for vehicle owners in the city of Asheville. Since there is already a vehicle tax in place, this has lead some to wonder if they’re being taxed twice for the same thing.
According to Ken Putnam, the City of Asheville transportation department director, the answer, more or less, is yes.
“(For) a car that is registered in the city of Asheville, they pay $10 per year, $5 of it goes to the general fund for the city of Asheville and $5 of it goes to transit,” he said.
For long-time residents of Asheville, they might remember a $5 vehicle tag required by the city back in the 1960s that was used for the up-and-coming bus service.
Eventually, the city did away with parking tags and stickers and just added a $5 vehicle property tax to city residents whose cars were registered in Asheville.
That old $5 tax is now the $10 vehicle tax that has been in place for a while here in Asheville.
As for the new tax, it’s actually not that new, it does really exist and there’s not much that anyone or the city of Asheville can do about it.
“Now, the $7 one, that is something that the North Carolina Legislature put into action about a year ago,” Putnam said. “That allows the towns and the counties across the state to charge up to $7 per vehicle for every vehicle registered in their county. If they do that, all of the money has to be used for transit purposes.”
The alternative to the $7 tax is a sales tax hike, he said.
“Now there’s another part of that law that says they can also take a referendum to the people in an election year and the people can vote if they want their sales tax to go up a quarter of a percent and if they say yes, all of that money would have to go for transit,” he said.
As it stands right now, there are approximately 300,000 registered vehicles in Buncombe County, 60,000 of which are registered in the city of Asheville. That means that the Asheville Transit system is bringing in around $300,000 per year due to vehicle taxes along with $300,000 for a general fund.
“The $5 (that) goes to transit helps the transit operation, it’s being used to help operate the system on a daily basis,” Putnam said.
Using the same 60,000-vehicle figure, that would mean that the city of Asheville can bring in an extra approximately $420,000 from the $7 tax. That tax money, though, is for Buncombe County and that money goes to transit operations. Unlike the $10 city tax, all $7 goes to transit purposes for the county.
So there you have it. I've had a pretty good last two weeks. My last article about the tea party generated 7,000 more hits than any other article in the history of The Blue Banner web site and it also generated nearly 150 comments. Now this week two of my pieces are in the local paper. Not too shabby.
My next article should be up on Wednesday. It's about Glenn Beck, more or less, so that should (hopefully) generate some controversy as well.
Hopefully someone other than myself actually reads any of this...